Investors eyeing a purchase of Yelp Inc (NYSE: YELP) shares, but cautious about paying the going market price of $31.88/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $23 strike, which has a bid at the time of this writing of $3.00. Collecting that bid as the premium represents a 13% return against the $23 commitment, or a 8.3% annualized rate of return (at Stock Opt...
Investors eyeing a purchase of Yelp Inc (NYSE: YELP) shares, but cautious about paying the going market price of $31.88/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2015 put at the $23 strike, which has a bid at the time of this writing of $3.00. Collecting that bid as the premium represents a 13% return against the $23 commitment, or a 8.3% annualized rate of return (at Stock Opt...
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